Wednesday, February 13, 2008

Tosser alert


It's axiomatic these days that most posters are shite. Why businesses feel the need to spend good money telling the general public very little in the dullest way imaginable is a question that continues to defeat me.

But here's one that really takes the proverbial biscuit.

My goodness, it's bad.

And having, alas, had the time to read the words printed on it, I can only assume they were written by the smug hero of the ad itself.

Or, his twin brother.

Unfortunately, because the picture's too blurred I'll have to quote the copy here. Apologies.

It begins: "Chris had a long face. The wife wanted a new family car and..."

Hang on, "the wife"? We seem to be back in the 1970s.

"...this had the potential to blow a huge hole in his finances, not to mention the other plans he had for the money."

Oooh, what 'other plans' Chris? Do tell.

"A little bird told him..."

'A little bird'? What, like a Robin?

"...to get down to Cargiant where he bought a quality used car that kept the wife..."

Whoops, back to the '70s again... Minder, The Sweeney et al. Laaarvly!

"...more than happy and saved himself a tidy little sum in the process."

Here comes the finale. Hold on, 'cos it's good.

"Just enough for a wicked weekend in Paris... with the girlfriend, tweet, tweet!"

Brilliant! Bravo! Bravo! Encore! Oh, I'm overcome with emotion... so moving!

Yes, moving. In a moving-right-down-to-the-other-end-of-the-platform-to-be-sick-into-my-bag sense.

3 comments:

Cleaver said...

I saw this too Martin, and was similarly appalled.

One thing I didn't get was the "tweet tweet" bit. Is it supposed to be a reference back to the little bird?

Or is it some kind of english saying or cultural reference that goes above my uncultured colonial head?

Martin said...

I think it's a nod to the 'little bird'.

If however it's some esoteric cultural reference then it's going way over my head too.

Christ, maybe these people are the smart guys and we're just a bit thick.

Say it 'ain't so Joe.

Hayes Thompson said...

I'm afraid I couldn't face reading it after your review.

But hold on; you copied this down?

As for the pic, when I clicked it open, I thought the sign next door said 'Emwankment' for a second.

The lastest bit of copy on a tube poster that caught my eye (in a bad way) was the one about an airbed, written by a writer who actually said stuff like 'when my creative director asked me to write this poster...)

Seen it?