Friday, April 27, 2007
In an age when a pint in London can set you back three whole pounds, this is my kind of beer mat.
My kind of adverising in fact: a simple promise executed in precisely targeted media engaging consumers at the point of purchase.
Oh, hang on. There's a catch.
I suppose if you drink enough it would cancel out the cost of the flight.
Friday, April 20, 2007
Obviously a busy day down at the local authority signs department.
Perhaps the photocopier had imploded under the sheer weight of "TOILETS OUT OF ORDER SORRY FOR THE INCONVENIENCE" signs required in the area, meaning that there was no time to spell-check all the other stuff.
And I daresay the dictionary was seeing service in the gents, where owing to 'funding cuts' toilet paper was in short supply.
"Just leave it as 'temporary' Alf, people will get it."
Well, sort of.
Wednesday, April 11, 2007
I wonder how many people read ads like this in magazines.
Yes, I suppose you could say that about any ad. But most don't offer the rewards of closer scrutiny that this one does.
To begin with, there's the dog.
Does this come free with the jacket? Or is it an optional extra?
Or is it just the most appropriate accessory when one is garbed thus?
Next, a few highlights from the copy:
... textured polyester basket weave material...
... three inside pockets - two with envelope closings for security...
... All this for under forty pounds and it's fully washable.
But do I want one in "Sand" or "Navy"?