Really, really trying hard. Not to rant.
Because, let's face it, a blog is the perfect vehicle for the disillusioned to sound off on all manner of bollocks and so it's mighty tempting.
But there are countless ranters out there in the 'blogosphere' who are much better at it than me.
THIS GENTLEMAN FOR INSTANCE.
However, I'm weakening. You see, apparently the client doesn't 'get it'.
Get what fella?
Oh, just the concept we presented to them a couple of weeks ago. That they loved and told m'colleague and I to get the party started on production, source a photgrapher, write the copy.
You get the picture.
Except they didn't. Or, no longer did. Or forgot they had.
Even though we'd written, in English words, a brief description of what they were seeing underneath the visual, they still managed to miss the point. And consequently have come up with various 'suggestions' as to how the concept can now be 'improved'.
All of which destroy it.
It makes me wonder if it might not be a bad idea to pay THIS LUNATIC a visit.