Friday, December 15, 2006
Serious big-time hats off to the creative genius behind this festive ad from 3V.
No, I've never heard of them either but it's always good to welcome a new player onto the scene, especially one who can call upon such creative wizardry that clearly lies behind this piece of 'work'.
There you are, sweating away at your desk, desperately trying to communicate safe, pre-paid online vouchers (hey, we've all been there) in a simple, easy-to-understand way, when suddenly, in a blinding flash of inspiration, the solution presents itself.
Dressed up as though they've been Christmas shopping. Because that is what Meercats do, don't you see? And as they're responsible for the vast majority of online consumer spending these days it makes perfect sense.
And they're popular too. Remember that programme about them on the telly, narrated by the nice Mr Attenborough? How cool was that!
This ad is gonna be a sure-fire hit. And you can damn well quote me on that too!