Why would a grown man choose to wear a t-shirt with the words
'Keele University Men's Badminton Team'
on the back?
Apart from when playing badminton at Keele University for the men's team?
Perhaps he wanted to show shoppers in Sainsbury's, for that is where I saw it, that once upon a time he was an athletic god who could smash a shuttlecock over quite a high net for someone else to smash back at him whereupon he would smash it back again, as would his opponant, until the shuttlecock (or 'cock' for short), hit the floor.
Maybe he felt we needed to know that.